Would You Pay £27 to Master a Simple Fix That Commands £300 for Just 20 Minutes' Work — and Can Turn Into £5,000–£24,000+ Projects?
Discover how this breakthrough diagnostic consulting process is helping copywriters and consultants feel like high-value experts, sign higher-paying clients, and carve out their own unique positioning in the marketplace.
Dear fellow frustrated copywriter or consultant,
It's no secret that over the past 24 months, AI has changed the game for people like us.
You and I know that copywriters are just as valuable and needed as they have been for years. If anything, we're even more valuable — what with the influx of 'AI slop' that infects every corner of the internet.
The problem is, clients don't know this.
Chances are, you've had that dreaded conversation with at least one client in the past year:
We know that Claude, ChatGPT and the like can't write copy that's anywhere near as good as a skilled copywriter. But clients and prospects are still in that rose-tinted specs phase, where they believe their marketing problems have suddenly been solved, thanks to AI.
And that means copywriters and consultants are finding it harder than ever.
- You've lost clients to "free" AI tools
- Your workload and earnings have been severely reduced
- Clients expect you to churn out hundreds of ads or emails per day, because they assume AI does the work for you
It's not a great place to be.
And the thing is, I fully believe this will turn around. I'm not one of those doom-and-gloom marketers who invents a new problem every 15 minutes just to sell a product.
I'd happily wager a lot of money on the fact that given time, the market's perception of copywriters will swing back, and you'll be enjoying those £5,000 retainers and getting paid £200+ for a single email once more.
But that's going to take time. Whether it's 12 months, 18 months, or five years, I don't know.
What I do know is —
If You Want to Stand Out, Sign High-Paying Clients and Have a Financially Successful Business Now, You Need to Do Something Different…
That "something different" isn't to become a creative strategist or a full-stack copywriter. That won't cut it. You're still doing the same work, just under a different name.
What you need is a skillset that other copywriters and consultants simply don't have.
About 18 months ago, I was in a similar spot. I could see what was coming for copywriters and knew I needed to do something. I'd had some great success working with clients like Daniel Priestley, Organifi, New Market Health, Clients on Demand, Zenith Labs and the YMCA…
And I was making a very good living teaching copywriting. But I wanted to be ahead of the curve.
So I went down a behavioural psychology rabbit hole.
What I found was fascinating. All this stuff we learn as copywriters — about headlines, hooks, calls-to-action, stories and value stacking — it only works because of behavioural psychology.
See, the reasons we think people buy and the reasons they actually buy are often two very different things.
That opens up some very interesting (potentially very highly paid) doors for copywriters and consultants who are prepared to think and work differently. Because in 2026, the way you get ahead is to —
💡 Get Paid For Your Ideas, Not Your Words.
Right about now, prospects and clients are seeing words as a commodity. They don't want to pay £200 for an email when they think ChatGPT can do the same for free. And they don't understand that the right sales letter can be worth £5k, £24k, perhaps even more.
That's why, if you try to compete on deliverables, you're fighting a losing game. More than that, if you position yourself as a copywriter, you're going to be immediately compared to AI — which is faster and cheaper.
But when you position yourself so the market sees you as a behavioural psychology consultant or a sales psychology consultant? That's when prospects don't have anything to compare you to. You're in a market of one.
You can set the fees you want to charge, and ultimately, get paid for your ideas. I and people I've shown this process to now charge £1,000 to £3,000 for just one morning's work — a morning's work that doesn't even involve any writing.
- Sharing insights with a brand around how they present their offer
- Showing them how to implement advanced behavioural science concepts like friction, framing, anchoring, or social proof
- Redesigning their sales process to leverage choice architecture
For the right clients, this type of work is far more valuable than simply writing copy… and it's more fun for you, too.
The Old Way vs. The One Fix
| ❌ The Old Way (Competing as a Copywriter) | ✅ The One Fix (Positioning as a Consultant) |
|---|---|
| Competing on price with AI and cheap freelancers | Positioned in a market of one — nothing to compare you to |
| Clients see you as a commodity | Clients see you as a high-value specialist |
| Paid per word, per email, per deliverable | Paid for your thinking and ideas |
| Constantly justifying your rates | You set the fees — clients accept them |
| Pitching for big projects with no track record | Small entry-point win earns trust and opens bigger doors |
| Endless cold outreach with low conversion | Demonstrate value first — clients come back for more |
| Dreading the "we use ChatGPT now" conversation | Offering something AI simply cannot replicate |
Hey, I'm Mike.
I've been in the copywriting and consulting world for over 11 years, working with businesses across a wide range of industries — from coaches and authors to supplement companies, agencies and online brands.
To date, my work has contributed to over $200M in online sales. I've worked with companies and individuals like:
But more importantly… over the past few years, I've shifted away from "just writing copy" and moved deeper into behavioural psychology, conversion strategy, and what actually drives people to take action.
Because in 2026, the likelihood you'll get paid well for your words is getting lower and lower. You're far more likely to get paid for your ideas. The best, most in-demand marketers aren't necessarily the best writers — they're the best thinkers.
"The One Fix" comes directly from spotting signals across hundreds of websites, identifying where businesses are losing money, and turning those insights into simple, high-value fixes.
So this isn't just airy-fairy theory. It's a process I've used to move myself into a "market of one" and help countless other copywriters and consultants move from draining, boring work where clients are demanding more and expecting to pay less… to being sought-after, in-demand specialists who command thousands for a day's work.
The Problem Most Businesses Don't Even Know They Have
Through my work as an Action-Based Psychology Consultant, I noticed there was one particular area where most brands and businesses were falling down.
It wasn't their traffic, their offers, or even things like their credibility.
It was their first impression.
More specifically, the first 5–10 seconds someone lands on their website. Because in that short window, a visitor is subconsciously asking:
"What is this?"
"Is this for me?"
"What should I do next?"
And if those answers aren't instantly clear, they don't stick around and analyse the page. And they definitely don't buy.
💰 Businesses spend tens of thousands per day sending traffic to their site. And if that site isn't converting, they're toast. So if you come in and show them how to fix that? They're immediately going to see how valuable you are.
The problem is, how do you know what to fix? If you're an experienced copywriter and consultant, you probably know a bit about this already. Maybe you change the headline… tweak the sub-head… bring the CTA above the fold… add a social proof banner…
There are many things you could do, but you likely don't have a repeatable, proven process to do this.
"The One Fix" solves that.
Here's Everything You Get Access To
The 5-second test you can run on any website in under a minute to immediately see where it's leaking revenue
How to identify the "clarity gap" that's costing businesses leads and sales
A simple framework for rewriting the hero section so it's immediately understood
The key behavioural triggers (friction, processing fluency, decision fatigue) that influence whether someone stays or leaves
How to communicate the problem to a client in a way they can't ignore
A straightforward way to package this into a £300+ service — even if it only takes 20 minutes
All the templates, prompts, outreach messages and follow-ups you need to get in front of the right people
How to naturally turn this small fix into larger £5,000–£24,000+ opportunities without being pushy
⚠️ What This Is NOT
"The One Fix" is not a generic copywriting course, a bundle of low-quality templates you blindly follow, or a collection of AI prompts you copy and paste. And it's definitely not about writing more words. This is a diagnostic consulting framework — a simple, repeatable way to look at a website, instantly spot what's causing confusion or friction, understand why it's happening (based on behavioural psychology), and apply a clear, structured fix.
Your Foot-in-the-Door to £5,000–£24,000+ Projects
One of the main reasons so many consultants and copywriters are struggling right now is because they try to land big gigs right off the bat. They're pitching for £5,000 monthly retainers. Trying to get clients to hand over £24k for a launch sequence. Or trying to convince a complete stranger to trust them with a full website rewrite before they've delivered a single result.
In 2026, clients are naturally sceptical. They'd rather do something lower risk and lower fee to begin with, so they feel safe and secure that you can actually help their business.
🧠 In behavioural terms, this is known as a micro-commitment. Instead of asking someone to trust you with a £5,000+ project, you're asking them to say yes to something simple. And once they do, they're far more likely to say "yes" to bigger commitments later.
Once you've shown them the problem that was staring them in the face all along, fixed it quickly, and delivered a clear win they can implement straight away — you've earned their trust.
Now the conversation opens up naturally:
And that's where the bigger projects come from. You don't need endless outreach, cringe-worthy cold emails, pushy sales calls, or endless negotiations — you simply demonstrate value first.
Deliver the Fix
Run the 5-second test. Identify the clarity gap. Present the solution.
Earn Their Trust
They see a quick win. They realise you understand their business.
Land the Big Project
The conversation naturally expands into £5,000–£24,000+ work.
So Here's the Real Question…
Keep Doing This…
- Competing with AI
- Always justifying your pricing
- Low-balling your fees
- Losing out to cheap freelancers on UpWork
- Being seen as "just another copywriter"
Or Do This Instead…
- Position yourself as someone clients can't compare
- Get paid for your thinking, not your output
- Be seen as a high-value expert, not a gun for hire
- Actually enjoy your work again
- Use a simple entry point to unlock bigger opportunities
If the second option sounds more appealing… then at just £27, you can't afford not to invest in "The One Fix."
Look, I have no doubt you could probably piece together a similar system on your own. Maybe even create the AI prompt… the scoring system… and the outreach messages and follow-ups. But how long will that take? A day? A week? A month? Whatever it is, it's time that could be spent actually using this and signing clients.
Get "The One Fix" Here
Instant access. Lifetime money-back guarantee.
You're Not Just Getting a Simple System and a Few Templates
When you download "The One Fix" today, you also get:
The One Fix — Complete Framework & Implementation Guide
The full diagnostic consulting process, templates, outreach scripts, and step-by-step system for turning a 20-minute website audit into a £300+ service — and a gateway to £3,000–£10,000+ projects.
Full Video Demo Walkthrough
Watch Mike go through the exact process in real time. You don't just have to blindly follow a PDF — see the entire One Fix process applied to a real website, step by step.
The "De-AI-ify Your Copy" Guide
Even skilled copywriters can fall foul of AI. See the 9 cardinal sins of AI copy and understand how to fix them, so your writing stays unique, persuasive and powerful.
10 Real-World Hero Sections (Before & After)
Reading and watching about a process is one thing. Seeing the true before-and-after results is a whole other thing. 10 real-life hero sections that needed work — and exactly what Mike did to fix them.
Here's Everything You're Getting for Only £27 Today
You're Backed By My 100% Lifetime Money-Back Guarantee
If you're not blown away, I don't want your money.
Because I know how powerful "The One Fix" is — and because I want you to be totally happy with your purchase — I'm offering the kind of guarantee that most others simply won't.
If, at any point in the future, you decide this wasn't worth the money, simply email my support team for a full refund. It doesn't matter if that's in 10 minutes, 10 days or 10 years. Provided I haven't been killed by an army of angry AI robots, I'll happily send back every penny you paid. 😄
I'm not in the business of charging people for things they're not happy with, and I know that any serious copywriter or consultant will quickly see that this is worth at least 10x what they're paying for it.
Limited Time — Get "The One Fix" for Just £27
The strategy, training, templates, prompts, video walkthroughs, real-world examples, and a step-by-step system you can apply immediately.
Frequently Asked Questions
You're getting a complete, practical system for spotting and fixing one of the most common (and costly) issues on business websites — and turning that into a paid service. That includes: the full One Fix framework and implementation guide, a step-by-step video walkthrough, templates for rewriting hero sections, outreach scripts and follow-ups, a simple way to package and sell this as a £300+ service, and guidance on turning this into larger £3,000–£10,000+ projects. In short, everything you need to understand it, apply it, and actually make money from it.
Definitely not. Look, I'm not anti-AI. AI is very useful for research, editing, and automation. But AI is commoditising everything, and that's why so many copywriters and consultants are struggling — because everything sounds the same. That's why, while you do get some AI prompts with "The One Fix," I also give you all the templates and train you on the psychology behind it, so you can understand and implement this yourself, and not just sound like some generic, clichéd LLM.
This was designed for copywriters, consultants, strategists, marketers and media buyers. If you're a business owner in a different industry, this will still be valuable, but you likely won't need all the materials around outreach.
Sure can. I offer a 100% lifetime money-back guarantee. The guarantee is there for people who buy this with good intentions and genuinely intend to use it and give it a go. If you do that and think it's not worth £27 — totally fair. Just email the support team.
AI doesn't understand context the way you do. It doesn't see what's missing without the right guidance, and it definitely doesn't spot the subtle behavioural friction that's costing a business money. That's why most AI-generated copy sounds okay-ish on the surface, but doesn't build trust, doesn't contain nuance, and rarely converts as it should. Yes, AI can be part of the process here — but you're using it to enhance what you know, not simply outsourcing every last ounce of your thinking.
A few reasons. A lot of great copywriters and consultants are struggling right now, and I fully believe this can help — plus, not everyone is able to just drop a grand on a course or £5k on mentoring. And honestly? I know that if you buy something at £27 and are blown away, you're more likely to invest in me again in the future. I do have other things to sell. But most importantly, I want this in the hands of as many serious copywriters and consultants as possible.
Now It's Time to Make a Decision
You can decide that this is just yet another 'trick' designed to get you excited about some fancy new system that then seriously under-delivers…
You can decide to keep going with the cold outreach, pitching on UpWork, or posting on social media and hoping clients come to you…
You can try to create your own version of "The One Fix" and maybe get the same results…
Or you can invest just £27 today and get access to the strategy, training, templates, prompts and video walkthroughs, real-world examples, and a step-by-step system you can apply immediately — even if you've never offered anything like this before.